About us

Finance Guided 

About Finance Guided

Finance Guided is an independent educational platform built for one purpose: helping Indian families understand insurance, taxation, and personal finance in plain language — without jargon, without product sales, and without hidden commissions.

"Most Indian families make ₹50,000–₹5 lakh financial decisions every year based on incomplete information. An agent explains only what helps their commission. A bank tells you only what they sell. Finance Guided exists to fill that gap — honest answers, verified against the actual rules, written for people who deserve to understand their own money."

— Dinesh Kumar S, Founder


Meet the Founder

Dinesh Kumar S — Founder of Finance Guided

Dinesh Kumar S

Founder & Author — Finance Guided

B.Sc. Mathematics — University of Madras M.Sc. Information Technology — University of Madras 5+ Years Accounts, GST & Audit Support Tamil Nadu, India

I'm Dinesh Kumar S, the founder of Finance Guided. I started this platform in 2025 — but the real reason I started it goes back further than that.

A close relative of mine was sold an LIC policy that didn't actually fit their needs. The agent explained the right things and skipped the wrong ones. Around the same period, my own family lost money on a financial decision that better information would have prevented. And then I was personally misadvised on a loan — I signed terms I didn't fully understand until I was already paying for them every month.

Three different decisions, three different products, three different moments — but the same underlying problem every time. The information existed. The rules were public. IRDAI, SEBI, RBI, and the Income Tax Department publish everything. But nobody was translating it into plain language for ordinary Indian families before they signed.

So I started doing the translation myself.

I have a B.Sc. in Mathematics and an M.Sc. in Information Technology from the University of Madras. I've worked for 5+ years in accounts payable, GST compliance, bookkeeping, and audit support at a Chennai-based IT services company — which means every article on this site is grounded in how money actually moves through real businesses and households, not just how it's supposed to move in textbooks. And I've spent over a decade reading IRDAI circulars, Income Tax Act sections, SEBI guidelines, and EPFO notifications on my own time. Not because I had to. Because I wanted to understand my own money — and now I'm writing what I've learned for anyone who needs it.

Finance Guided does not accept paid content placements, sponsored articles, or commissions from any insurer or financial institution. Reader trust is the only asset that matters here.


What Finance Guided Covers

Finance Guided publishes educational guides and research-based articles across the following areas of personal finance, written specifically for Indian readers:

Term & Health Insurance IRDAI rules, nominee rights, claim ratios, waiting periods, coverage gaps
Income Tax India Section 80C/80D, HRA, capital gains, new vs old regime, ITR filing
Mutual Funds SIP, ELSS, direct vs regular, exit loads, LTCG/STCG taxation
Home Loans Balance transfer, prepayment, MCLR, PMAY subsidy, joint borrower tax
Retirement Planning NPS, EPF, PPF, SCSS, annuity options — retirement math in rupees
Personal Finance Emergency funds, credit scores, budgeting, nominee vs legal heir, UPI limits

How I Research and Write

Finance and insurance are YMYL (Your Money or Your Life) topics — inaccurate content can cause real and lasting financial harm to families. Every article on Finance Guided is:

  • Researched against official regulatory documents — not secondary blogs or aggregator sites
  • Cross-checked against current rules from IRDAI, SEBI, RBI, EPFO, and the Income Tax Department
  • Written with real rupee numbers, verified statistics, and named sources
  • Reviewed and updated when regulations change — every post shows a "last reviewed" date
  • Clearly labelled as educational content — not personalised financial advice

Primary Sources Used


Reader Corrections

If you find an error in any article, email me. Finance changes — Budget rules update every February, IRDAI circulars are revised, GST rates shift, EPFO notifications come without warning. Verified corrections are made within 48 hours, and the article shows a "Last updated" note with the change recorded. This is how a serious educational publication should operate, and it's how Finance Guided operates.


Editorial Independence

Finance Guided operates as a fully independent editorial platform. To protect the integrity and accuracy of every article:

  • We do not accept paid article placements or sponsored posts
  • We do not receive commissions from insurers or financial institutions
  • We do not promote specific financial products in exchange for payment
  • All insurer or fund mentions in articles are for educational comparison only
  • Finance Guided displays advertisements through Google AdSense to support platform operations — this does not influence editorial content

Important Disclaimer

Finance Guided is an independent educational platform. All content published on this website is for general informational and educational purposes only. It is not personalised financial, investment, tax, insurance, or legal advice.

Dinesh Kumar S is not a SEBI-registered investment advisor, IRDAI-licensed insurance broker, or certified financial planner. All financial decisions involve risk. Readers are strongly encouraged to consult a qualified financial advisor, tax professional, or insurance specialist before making any financial decision.

Financial regulations, tax rules, and insurance products change over time. Always verify current information directly with the relevant regulatory authority — IRDAI, SEBI, RBI, EPFO, or the Income Tax Department of India.


Connect With Finance Guided

If you have a question, a factual correction to report, or a topic you would like covered, reach out directly. Reader corrections are taken seriously — if something on this site is wrong, it gets fixed.

Email: financeinsuranceguided@gmail.com
Location: Tamil Nadu, India
Response time: Within 1–2 business days

Thank you for reading Finance Guided.


Dinesh Kumar S

Founder & Author — Finance Guided

www.financeguided.com · Tamil Nadu, India · Est. 2025

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Educational Disclaimer: Finance Guided provides educational content only and is not a substitute for professional financial or legal advice. We are not SEBI-registered or licensed insurance brokers. Always consult with a certified professional before making financial decisions.

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